Amy D's Beauty

Here's everything, all in one place.

Thank you for grabbing your free pricing estimate. Here's the rest of what comes with it.

The Consultation Conversation

A real look at what an Amy D's consult actually sounds like.

A lot of people tell me they're nervous before their first appointment — not really about the haircut, but about the conversation right before it. Will they get talked into something? Will they even get a word in? So I wanted to just show you, instead of tell you.

Here's roughly how it goes when someone new sits down with me for the first time.

Me: Hi! Come on in, get comfortable. So tell me — what's going on with your hair, and what made you book with me?
Client: Honestly? I've had some bad luck before. I asked for a trim once and left with way more gone than I wanted.
Me: Oh, I hate that. Okay, first of all — I'm really glad you told me that, because that's exactly the kind of thing I need to know going in. Not just what you want today, but what's made you nervous about getting it. So let's actually get specific, because "trim" means something different to literally everyone. When you say trim, are we talking half an inch? Just the dead ends? What's in your head right now?
Client: Just the split ends, I think. Maybe half an inch, tops.
Me: Awesome, I'm hearing you say you only want a half inch off to clean up your ends. I'll visually verify that with you right before I cut, so we're both looking at the exact same thing in that moment, not just talking about it now.
Client: Honestly, that already makes me feel so much better.
Me: Great! I always aim to make sure you're comfortable. Okay, next question, and there's no wrong answer — do you want to talk while I work, or would you rather just zone out and relax?
Client: Can I just relax? I don't want to be rude, I just...
Me: You're not being rude at all, I promise. Some people want to chat the whole time, some people want quiet, some people want to scroll their phone — all of it's fine by me. I'll check in here and there, but I'm not going to fill the silence just because. Relax. Zone out. That's allowed.
Client: Okay, good.
Me: And one real thing before we start — if at any point something feels off, please just say it right then. You will not be interrupting me, and you definitely won't hurt my feelings. I'd genuinely rather stop and fix it in the moment than have you get home and feel weird about it.

That's really it. That's the whole thing. No upsells sprung on you mid-cut, no vague nodding along while I quietly do my own thing — just me actually asking, and you actually being heard.

A note from Amy: If someone's talked over you before, of course you'd walk in a little guarded. I get it. I'd rather take the slow road and actually earn your trust than rush you into a chair before you're ready to be there.
The New-in-Town Hair Checklist

The exact questions to ask any stylist before you sit in the chair.

If you're new to town, you don't know who's good yet. Reviews only tell you so much, and by the time you find out the hard way, you're already sitting in the chair with less hair than you wanted.

Here's what to ask before you book with anyone — me included. If a stylist can't answer these clearly, that tells you something too.

1. "What will this actually cost, before any add-ons?"A real stylist can give you a straight number, or a clear starting range, without hedging. If the answer is vague, the bill probably will be too.
2. "Is shampooing and styling included, or is that extra?"This trips up more people than you'd think. Ask it directly so there's no surprise line item at the end.
3. "Can I show you a photo of what I want, or do you prefer I describe it?"Good stylists want as much information as they can get. If they brush past this, that's a sign they're not planning to listen closely.
4. "What happens if I don't love it?"You're not asking this to be difficult. You're asking because a stylist with a real answer has thought this through, and one without an answer probably hasn't.
5. "How much are you going to take off?"Say a number, an inch amount, or "just a trim" — whatever you mean, say it plainly, and ask them to repeat it back before they start cutting. This one question prevents most bad-haircut stories.
6. "Do you offer a consultation before the appointment, or is that part of the same visit?"Either answer can be fine. What matters is that you know what to expect walking in.
7. "What's your cancellation or reschedule policy?"Life happens. A stylist who's upfront about this from the start is usually upfront about everything else too.
A note from Amy: I built this list because I've had clients come to me after being burned somewhere else — too much taken off, no idea what they were being charged, or too nervous to say anything once they were already in the chair. You deserve straight answers before you ever sit down. If those answers happen to be mine, I'd love to meet you.
The Growing-Out Survival Playbook

Real, practical guidance for surviving the awkward in-between stages.

Every single person who's ever grown their hair out has hit a point where they wanted to just cut it all off and start over. That stage is normal. It doesn't mean you made a mistake — it means you're in the middle, and the middle is always the hardest part to sit in.

Here's how to get through it without giving up.

Weeks 1–4: The "did I make a mistake" stage

Nothing looks different yet, and that's exactly the problem — you're waiting for progress you can't see. This is the stage where most people panic and book a trim "just to clean it up," which quietly undoes weeks of waiting.

What to do instead: Leave it alone. If it's driving you a little crazy, a small shape-up that removes damage without taking length is fine — but be specific about that with your stylist, out loud, before they pick up the shears.

Weeks 5–10: The shapeless middle

This is the stretch where hair doesn't have the length to do much, but doesn't have the shortness to look intentional either. It just kind of... sits there.

What to do instead: This is where accessories and simple styling techniques (half-up styles, low buns, headbands) earn their keep — not because you're hiding your hair, but because you're working with where it actually is right now instead of fighting it.

Weeks 11–20: The "it's almost there" stage

You'll start to see it. This is also, ironically, when people are most tempted to cut it — because they're close enough to see the finish line, but not close enough to feel patient about it.

What to do instead: A very light dusting (removing split ends only, not length) can help hair look healthier without setting you back. Ask specifically for "a dusting" and confirm what that means to your stylist before they start.

Beyond 20 weeks: Reshaping

Once you've got real length, this is when a stylist can start shaping it into what you actually pictured — not just letting it grow, but working with it on purpose.

A note from Amy: I've sat across from a lot of people mid-grow-out, mid-doubt, ready to give up right before the good part. If you're in the middle of this and want a second opinion on where you're at — or just want someone to talk you out of the scissors for one more month — that's exactly the kind of conversation I like having.
Behind the Chair

My story, so you know a little about who's holding the scissors.

For a long time, I didn't think of myself as someone who did hair and makeup. I was a stay-at-home mom, and somewhere in that season, I lost track of who I was outside of that role. I didn't feel like I mattered enough to spend time on myself — that wasn't a dramatic realization, it was just quietly true for a long time.

My sister-in-law is a cosmetologist, and she challenged me to do something with my hair every single day, even if it was small. I took that more seriously than she probably expected me to. I started experimenting — trying tutorials, trying new styles, just seeing what felt like me again. Somewhere in that process, I started to feel like myself for the first time in a while.

That led me to cosmetology school. I finished all 1,600 hours in exactly one year, and competed in the SkillsUSA cosmetology competition along the way — third at regionals, first at state, sixth at nationals. I graduated the week before nationals and opened Amy D's Beauty two weeks later.

I'm telling you this not to prove anything, but because I know what it feels like to not think you're "that kind of person" — the kind who deserves the time, the chair, the attention. If you've ever felt like that, I built this business for you as much as for anyone.

I service all genders and all ages, on purpose. Nobody gets excluded here. I don't use pressure or fear to get anyone to book, buy, or stay — if something's not right for you, I'll tell you, even if that means you leave without buying anything today. Respect goes both ways, and it starts with me being honest with you.

I'm also, for the record, a crier. Happy, sad, proud — big emotions get me, and I've stopped trying to hide that. If you tell me something that moves you while you're in my chair, don't be surprised if I tear up right along with you. I'd rather be exactly myself than perform something else.

A note from Amy: You know a little more about me now. I'd like to know your story too — the good haircuts, the bad ones, and everything that brought you here looking for someone new to trust.
Day-Of Directions & Contact Card

So you know exactly where to go, and exactly who to ask.

Address
4484 S 1900 W, Ste 1
Roy, UT 84067
(Amy D's Beauty is located inside Onyx Salon+Wefts)

Finding the right door: The entrance is on the north side of the building, facing Del Taco. There are two businesses in this building — if you end up at Suite 4, that's not us. Amy D's Beauty is Suite 1.

Parking: Pull into the lot in front of the building — there's no separate lot per business, so any open spot near the north side works.

Have a question before your appointment? Text me directly at (971) 332-7120. Whether it's about parking, running a few minutes behind, or something you're unsure about before you sit down — text me, and I'll answer.

A note from Amy: Getting lost in a strip mall parking lot is not how you want to start your appointment, so I wanted to make sure this part is one less thing to think about. See you soon.

That's everything. One thing left.

The Honored Guest Cut starts at $40 — that's where all of this comes together.

Book my Honored Guest Cut Looking for color or something else? See all services →